Strategy, development, and digital execution — from the first idea to a deployed product. One experienced operator. No layers.
A full workforce training and job-placement platform built from scratch — four certification courses, a credentialing system (BCT), and a vetted hiring-partner network spanning five counties across Philadelphia and South Jersey.
View projectDigital product built end-to-end — from content to Shopify store, AI visa calculator, Klaviyo automation, partner program, Amazon KDP, and Gumroad distribution.
View projectComplete website rebuild and donor experience redesign for a 30-year-old Philadelphia nonprofit. Resulted in a 33% increase in total donations. Built a self-editable workflow so staff manage their own content.
View projectAI search visibility strategy for Philadelphia venues and businesses ahead of the 2026 World Cup. Positioning, audits, BIRT/CAL metadata frameworks, and lead generation infrastructure.
View projectWebsites, Shopify stores, custom tools, and complete digital experiences — deployed and maintained. From concept to a live URL.
Strategy, campaigns, content, and conversion architecture. Built around what actually moves people, not what fills a slide deck.
Klaviyo, Make, Formspree, Shopify flows, and custom integrations — the infrastructure that runs in the background while you focus on everything else.
AI-assisted development, custom calculators, and practical AI applications built into real products — not experiments, tools people actually use.
One person.
No handoffs.
Real execution.
Woolph is Aaron Williams — a Philadelphia-based marketing operator, developer, and digital product builder. Woolph LLC launched in 2020 with a simple premise: do the work that actually gets somewhere, and don't add layers that slow it down.
Every project in the portfolio above was conceived, built, deployed, and marketed by one person. The BullForce platform. The Expat Blueprint digital product ecosystem. The Children of Paradise donor experience. These aren't strategy decks — they're live products.
That's the Woolph difference: the strategist and the person who writes the code are the same person.
"The strategist and the person who writes the code are the same person. That changes the pace of everything."
Tools & stack
Whether you're starting from scratch, stuck at the strategy phase, or need someone to come in and actually build the thing — reach out and tell me what you're working on.
Typical turnaround for an initial response is under 48 hours.